Planning an entire campaign before executing the first step is critical to success. With your next move planned before students have the opportunity to respond, we can immediately provide the appropriate and relevant follow-up to students’ action or non-action. Examples of possible actions include: a non-responder email; an automated voice broadcast to responders; or a personalized brochure with a USPS trigger, based on actual delivery dates, to text them with "Check your mailbox today for the information you requested from...” This kind of action assures a smooth, uninterrupted and very relevant dialog that will keep your student prospects engaged.