Robin Riggs
Chief Creative Officer
Robin Riggs has the unique ability to be data-driven while developing strategic and innovative "out of the box" creative strategies and concepts for our clients. She leads the award-winning 16-person Creative department at LW Robbins, and is the lead copywriter on Special Olympics. She was part of the team that created the MSF 2006 and 2007 DMFA Packages of the Year and many other breakthrough packages such as the acquisition package for the National Audubon Society that beat a 20-year control.
Including her experiences since joining Robbins in 2004, her diverse direct marketing expertise covers the gamut of print and electronic media for commercial and nonprofit organizations. She was President of Arnold Direct, the direct marketing division of Arnold Advertising and, before that, headed Cabot Direct within Cabot Advertising. Prior to Cabot, Robbin was Executive Creative Director at Epsilon, a leading marketing solutions provider.
At LW Robbins, Robin is responsible for identifying, training and managing resources to deliver best-of-breed creative, including strategic direction, copy and concepts, art direction and state-of-the-art electronic executions. In addition, she speaks regularly at national and regional conferences for the DMA, the DMA Nonprofit Federation, DMFA and AFP.