Polly Papsadore
Director of Marketing
Polly has over 18 years of experience in all-media direct marketing, public relations, event production, advertising, promotions and strategy development in a broad range of industries, including consumer products, publishing and technology.
At LW Robbins, Polly serves as key strategist for new business initiatives; developing strategic plans; managing file audits; brainstorming on strategy, creative and testing recommendations; and developing direct response fundraising plans.
Before joining LW Robbins, Polly owned and operated an all-natural prepared meals company, where she managed all business operations, personnel, strategy development and marketing programs. Prior to that, Polly was a senior account director for Papsadore Direct, Inc., an agency she co-owned, which then merged with Direct Results Group, an all-media direct marketing agency in Boston. In the early '90s, she was part of the 8-person team at International Data Group that launched the now internationally famous ...For Dummies brand of self-help books.
Polly is an active member of the DMA Nonprofit Federation and DMFA. She is currently chairperson of the DMA Nonprofit Federation Membership Community Building Committee. She was also on the planning committee for the DMA Washington 2009 Nonprofit Conference. She is a graduate of Middlebury College in Middlebury VT.