Bob Mootz
Vice President of Higher Education Services
Bob Mootz is a recognized leader in higher education, helping colleges recruit students though the use of innovative technology. He will be the first to tell you that while the technology itself is important, what is more important is how it can be effectively applied to genuinely solve client problems, helping them meet their enrollment goals.
Prior to joining AMM, Bob served as Vice President of TargetX. Under his leadership, TargetX grew from a small start-up company to a leading provider of interactive technology tools for colleges and universities.
Before joining TargetX in 2003, he held senior positions with several successful technology companies such as Xerox, Bluestone and Noosh. His expertise lies in helping companies implement successful growth strategies by applying client-oriented technology solutions to solving their problems.
At AMM, Bob serves as Vice President, Higher Education Services, and will oversee the implementation of a new suite of technology-based recruiting services that complement AMM’s very successful cross-media programs for student search and student outreach programs. Bob prefers to spend his time with clients, discussing strategies that can help them more effectively meet their enrollment goals.
He is a graduate from The University of Scranton with a BS degree in Business Management.