December 11, 2011: Teens and Smartphones
40% of teens 12-17 years old have smartphones. Do you have a mobile strategy in place?
DYK Newsletter Jan 3, 2012: Are Your Admissions Recruitment Communications Relevant?
Relevant communications are more likely to be opened and read. Are your communications with prospective students as relevant as they could be? Marketing expert G. David Dodd identifies two types of relevance you should consider as you construct your student recruitment communications strategy.
DYK Newsletter Jan 17, 2012: Campus Visits Increases Graduation
There is an extraordinary amount of valuable and useful information for enrollment managers in a report completed by the Higher Education Research Institute at UCLA titled Completing College: Assessing Graduation Rates at Four-Year Institutions (November 2011).
DYK Newsletter Jan 27, 2011: A Strong Online Community is Key to Effective Student Recruitment
Today’s high school students practically live online. It seems that they are always Facebooking, Tweeting, texting, checking in, and more. And they expect us to find them there.