Admissions Marketing Insights

Using Information to Improve Student Recruitment Efforts

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My first boss in college admissions took great exception to the saying that 'information is power.' It was his strong belief that it is what you do with that information and how you manage it that is the real source of power. And he lived that belief every day.

A recent article in The Chronicle gives every reader access to some very powerful information regarding trends in student enrollment. The ability to access clearly presented, easily understood data, with a mouse-over function by state or by competitor, is a 'must see' enrollment management tool. 

Will you leverage the power of this information in your student recruitment efforts?